Brief Description of the Scope of the Supply:
AM’s Communication Program with regard to the provision of Advertising Services for the said Tender is solely related to the promotion of the Athens Metro extensions and namely the extensions to Peristeri/Anthoupoli ,to Haidari, as well as to the operation of the three new Stations along Line 3 (HOLARGOS,NOMISMATOKOPIO & AGHIA PARASKEVI), and requires the relevant campaign, according the Project’s construction progress stages. It is anticipated that the said extensions will be commissioned within 2009-2010.
The Advertising Services’ scope shall be to prepare a detailed Communication Action Plan, demonstrating the effectiveness of the proposals in relation to the target groups, based on which the communication strategy shall be realized for the two-year period upon conclusion of the contract concerning the ATHENS METRO projects in Attica Basin and namely the extensions to Peristeri/Anthoupoli ,to Haidari, as well as the operation of the three new Stations along Line 3 (HOLARGOS,NOMISMATOKOPIO & AGHIA PARASKEVI), and which shall include the following items, not limited to them:
- Promotional activities
- Advertising in the Media
- Creative proposals and production of printed and electronic information media.
