Brief Description of the Scope of the Supply:
AM’s Communication Program with regard to the provision of Advertising Services for the said Tender is solely related to the promotion of Line 2 extension from Aghios Dimitrios to Elliniko, which is to be commissioned early 2010 and requires the relevant campaign, according the Project’s construction progress stages.
The Advertising Services’ scope shall be to prepare a detailed Communication Action Plan, demonstrating the effectiveness of the proposals in relation to the target groups, based on which the communication strategy shall be realized for the two-year period (2009 – 2010), and which shall include the following items, not limited to them:
- Promotional activities
- Advertising in the Media
- Creative proposals and production of printed and electronic information media
